Sensazione di Pelle

The Sensazione di Pelle e-commerce platform was designed with an elegant user interface, easy navigation, and full adaptability across all devices—ensuring a smooth and intuitive user experience. The site was also developed with a strong SEO focus to secure high visibility on search engines, using strategies tailored specifically to the fashion and accessories industry.

We also implemented a comprehensive digital marketing strategy, including advertising campaigns on Google and social media, along with an advanced CRM system for contact management. Another highlight of the project is the Digital Loyalty Card, integrated with a web app to track points and enhance customer loyalty.

The platform is fully responsive, adapting seamlessly from desktop to tablet to smartphone, allowing users to shop anytime, anywhere, with ease.

Beyond aesthetics and functionality, we placed strong emphasis on SEO practices specific to the competitive fashion and accessories sector. We worked on on-site optimization, carefully selecting keywords and optimizing content to improve search engine ranking. Every page was designed to support organic search exposure through advanced SEO techniques such as content creation and strategic information structure—aiming to drive qualified traffic and boost brand visibility.

But our work didn’t stop at building the site. We also developed and launched targeted advertising campaigns on Google and social media, using advanced targeting tools to reach the right audience. These campaigns were designed not only to attract new visitors but also to engage existing users. We adopted a strategy that combined display ads, social promotions, and remarketing for maximum impact and results.

Email marketing was another key element of the project, with the goal of maintaining an ongoing relationship with customers by informing them about new collections, special promotions, and exclusive initiatives. We developed a series of direct email marketing (DEM) campaigns that not only boosted sales but also strengthened the bond between the brand and its clients.

Personalized newsletters were sent out regularly, offering exclusive benefits to Loyalty Card holders—another fundamental aspect of the brand.
To further personalize the experience, we integrated a complete CRM system to efficiently manage customer contacts, whether acquired online or in-store.
This centralized system helps the brand communicate more effectively with its users, send tailored offers, and improve loyalty strategies through detailed insights into customer purchasing behavior.

An innovative feature of the project is the Digital Loyalty Card, designed to reward the most loyal customers. This system allows users to earn points with every purchase and check their balance via a dedicated web app. This not only fosters customer retention but also gives the brand a clearer understanding of consumer habits, helping to refine offers and promotional strategies.

The final result is a website that truly reflects the brand’s essence and values while effectively attracting and engaging a wider audience. Online sales have significantly increased thanks to the visibility gained through SEO and advertising campaigns.

👉 Visit the website: www.sensazionedipelle.it