Project info and description
Ottimo is not just a supermarket chain: it is the digital expression of a solid and recognized brand, part of the Megamark Group, a leader in Organized Distribution in Southern Italy, and associated with Selex since 1996. Ottimo represents a point of reference for daily shopping, with particular attention to proximity, quality, and convenience.
Main characteristics
The website was created to be a direct, accessible, and functional tool: designed around the colors and identity of the brand, it features an essential and clear design, aimed at guiding users through the navigation with maximum simplicity. Every element is carefully crafted to strengthen the connection between the physical store and its digital counterpart.
A key focus is the search for the nearest store: thanks to a custom Google map, enriched with geolocation and geofencing, users can locate nearby supermarkets in real time, view their details, and get directions with just a few clicks.
The user experience has been optimized with fast loading times, a streamlined structure, and content organized with precision. The homepage welcomes users with offers, initiatives, and informational content, while dedicated sections help navigate services, promotions, and contact details.
Particular attention has been given to the mobile version, ensuring a smooth experience even from smartphones, which are increasingly used to search for stores and deals.
On the technical side, the website was developed with a solid and scalable infrastructure, easily updatable, and ready to accommodate future digital integrations.
Ottimo Supermarkets is the perfect example of a project that combines technology and local presence to provide users with a simple, useful, and immediate digital experience.
Visit the website: www.ottimosupermercati.it
Project Details
- Client: Ottimo Supermercati
- Year: 2024
- Portfolio: Ottimo Supermercati
- ottimosupermercati.it
